IMPACT YOU’LL MAKE: 

As a Senior Paid Media Specialist, you’ll play a key role in driving BECU’s member acquisition goals through strategic paid media campaigns. You’ll manage and optimize existing campaigns across search, display, video, and social channels, ensuring performance aligns with business objectives. Your expertise will help us stay ahead of industry trends, leverage new technologies, and deliver creative, impactful advertising that resonates with our audience. This is your opportunity to combine analytical skills with creative thinking to make a measurable impact on BECU’s growth. 

WHAT YOU’LL DO: 

• Manage Paid Media Campaigns: Oversee existing campaigns across Google, Meta, LinkedIn, and YouTube, ensuring they meet performance goals and cost-per-acquisition targets. 

• Optimize for Success: Monitor KPIs like click-through rates and view-through rates, analyze performance data, and recommend adjustments to improve results. 

• Lead Creative Refreshes: Audit ad copy and visuals and collaborate with agencies to develop new creative assets for annual refreshes and major initiatives.

• Collaborate Across Teams: Work closely with analytics, creative, and agency partners to enhance campaign performance and implement new strategies. 

• Drive Innovation: Stay current on paid media trends, including AI bidding and pixel tracking, and apply best practices to optimize campaigns. 

• Reporting & Automation: Deliver weekly and monthly performance reports, and partner with analytics to automate reporting processes.

• Support Affiliate Partnerships: Assist in managing relationships with affiliate and publisher networks.

• Champion Agile Workflows: Thrive in a fast-paced, agile environment where priorities shift quickly, and collaboration drives success. 

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered. 

WHAT YOU’LL GAIN: 

• Creative Opportunities: Participate in exciting projects like social media filming, product launches, and major event campaigns. 

• Professional Growth: Expand your expertise in paid media strategy, analytics, and emerging technologies. 

QUALIFICATIONS: 

Minimum Qualifications: 

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience. 

• Minimum 5 years of functional experience in marketing and/or digital channel support role required.  

• Proven experience managing paid media campaigns using platforms like Google Ads and Meta. 

Desired Qualifications: 

• Google Ads and Meta certifications. 

• Demonstrated proficiency in data analytics and Excel for reporting and visualization. 

• Experience with affiliate or publisher network partnerships. 

• Agency experience in paid media management. 

• Creative thinking and ability to collaborate on ad development. 

• Time management and organizational skills. 

• Ability to adapt to change and thrive in an agile environment. 

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU. 

Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney