Sr Product Strategy Manager - Deposits

Remote, WA

About BECU

Are you interested in working for a purpose-driven organization that is owned by, and accountable to, its members—not its shareholders? Where you can collaborate with teams that help deliver products and services to over 1.3 million members? Then read on—BECU might just be the right fit for you.

BECU is a national leader among financial institutions. With over $29 billion in assets, we’re among the largest credit unions in the nation. We’ve been in business for over 86 years, serving the financial well-being of our community and helping our members achieve life-long financial goals.

Here’s what else sets us apart:

  • Our members-first ethos.
  • Unique benefits, perks and workplace culture.
  • Philanthropy and community involvement.
  • Remote, flexible and hybrid work opportunities.

Sr Product Strategy Manager - Deposits

As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than $30 billion in managed assets. Our work has an economic impact as we support our members' financial goals. We are unapologetic about being devoted to our members and the communities we serve. Our business is guided by our people helping people philosophy – which includes our team members. 

BECU has been in business for more than 85 years, driven by unwavering core values and a dedication to improving the communities we serve. While we have a rich history, the future of our company, accelerated by business and technology transformation, is even brighter. There's never been a better time to work for BECU.

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The Target Pay Range for this position is $130,200-$159,200 annually. The full Pay Range is $101,100-$188,300 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.


Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.  Employees have access to disability and AD&D insurance.  We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees.  Employees are able to enroll in our company’s 401k plan and employer-funded retirement plan.  Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.


The Product Strategy Senior Manager - Deposits is responsible for product strategy development, product innovation and new product development and planning for our Deposits. This role will lead the execution of product strategy, which includes recommending new products, changes to existing products, pricing and forecasting.  The Product Strategy Senior Manager - Deposits will be responsible for identifying and analyzing industry trends, defining competitive positioning, leveraging new technology and working closely with the Product Marketing, Product Implementation and Business Data Analytics to create strategies that increase market share and meet or exceed member needs and goals.


  • Perform all responsibilities in accordance with BECU Competencies and Information Protection requirements.
  • Develop and execute strategies for product acquisition, utilization, retention and enhancement.
  • Lead the ongoing integration of financial activities, including planning, forecasting and business analysis to drive product initiatives.
  • Create annual operating plan for assigned product family or line of business that includes product mix, pricing, utilization and growth.
  • Define and create product strategies and roadmaps, managing products through their lifecycle.
  • Evaluate, prioritize and lead decision making regarding new products and marketing opportunities based on financial viability and BECU brand fit.
  • Create positioning strategy for product family/ line of business based on competitive and marketplace assessment.
  • Leverage understanding of economic, regulatory, social, cultural and competitive developments as they affect products/lines of business in order to identify potential threats and opportunities for BECU business.
  • Initiate and lead cross-functional teams to deliver Product Management business objectives.
  • Lead member and market research to define member targets and marketing mix.
  • Have a thorough understanding of BECU’s operating plan and products in order to facilitate accomplishing the goals and objectives of the plan.
  • Coordinate with the Product Marketing Manager any necessary product promotions and materials.
  • Represent the Credit Union at trade events and informational activities.
  • Maintain effective communication with all Credit Union employees to ensure coordination and exchange of information for accomplishing Credit Union goals.
  • For the purpose of attaining Credit Union goals, it is the responsibility of each employee to strive for the continuous improvement of processes and quality of service.
  • Perform additional duties as assigned.           


  • Ability to self-motivate and develop a strong knowledge of the company's products, services, policies, procedures and culture.
  • Ability to provide business and competitive analytics.
  • Ability to perform portfolio management and pricing.
  • Ability to collect pertinent data, establish facts and draw valid conclusions as well as formulate ideas and recommendations.
  • Excellent interpersonal and presentation skills required to effectively communicate with management, staff, and outside contacts.
  • Ability to successfully define and launch products.
  • Ability to work independently, and as a team member, while using discretion in decision making and sound judgment in problem solving.
  • Ability to present a professional image when dealing with members, co-workers, management, and outside contacts.
  • Ability to adapt to rapidly to changing work priorities.
  • Effective cross-functional team leadership, relationship building, influence and negotiation skills.
  • Full-time hours required, with additional hours as necessary to accomplish objectives, goals, and projects.
  • Ability to sit and/or stand for periods of up to two hours or more.
  • Bachelor’s degree in Marketing or Business related area, or equivalent work or educational experience.
  • Minimum 7 years of experience Product or Brand management experience required.
  • Minimum 7 years of experience creating Product/Marketing plans required.
  • Product management or retail sales experience in a financial institution required.
  • Experience creating and delivering presentations to executive level audiences.

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.


Remote, WA